Médisup group
Designing for medical education.
How do you maintain a prestigious institutional tone across both print and digital platforms? For Groupe Médisup, I managed the end-to-end production of layout-intensive brochures, animated explainers, and a unified organic social media feed. This multichannel approach ensured the brand's reputation for excellence resonated seamlessly at every touchpoint.
Engaging the Gen-Z audience.
To promote Groupe Médisup’s Open House events, I designed an organic social media campaign that intentionally broke away from traditional institutional communication. By pairing bold, relatable copywriting with a clean aesthetic and custom medical illustrations, these visuals were crafted to directly capture high school students' attention and drive event registrations.
Institutional print.
Medical school pathways are notoriously complex. For this nationwide brochure, distributed across Médisup's 22 French campuses, my focus was on clear information architecture. By designing intuitive flowcharts, custom maps, and clean data visualizations for university success rates, I transformed dense academic requirements into an accessible, premium guide for future students.
Bringing print to life.
A successful Open House requires high digital visibility. I expanded the core campaign visuals into a series of punchy motion design assets. Adapted for various social platforms, these animations effectively captured the attention of prospective students and increased overall engagement.
A series of motion design assets created for social media to announce Médisup’s annual academic results. I animated key statistics and university rankings into engaging, bite-sized videos designed to maximize digital visibility.