ISC Paris
ISC, our school.
Lead Audiovisual & Art Director at ISC Paris since 2022, I led the comprehensive rebranding of the school's visual identity. Bridging print and video production, my quality-driven strategy modernized the brand and sparked record engagement (+467% on LinkedIn, +1,670 TikTok followers), directly accelerating web traffic and user acquisition.
Curating the daily feed.
A selection of organic and paid social media assets designed to educate, engage, and inspire. By enforcing strict editorial guidelines and a premium visual language, I helped build a stronger, more active online community.
A complete visual overhaul.
A side-by-side look at the brand's digital evolution. The previous social feeds lacked consistency and clear messaging. I developed and implemented a unified design system, anchored by the brand's signature colors and structured layouts, to elevate both the Instagram and TikTok grids. The result is a premium, engaging, and instantly identifiable online presence.
Straight to the inbox, built to convert.
I designed the email visuals ISC Paris uses to reach prospective students and business partners. Every piece was built to stand out in the inbox, guide the reader to the call to action and stay consistent with the school’s campaigns across channels.
A real impact.
From conceptualization to the final cut. I managed the end-to-end production of Reels and TikToks, merging dynamic video editing, motion graphics, and immersive sound design. This quality-driven approach modernized the brand’s digital footprint and successfully captured a new demographic.
Crafting premium
long-form content.
From the initial camera setup to the final export, I single-handedly produced these in-depth interviews. By integrating precise color correction and bespoke animations, I transformed standard institutional talks into dynamic, broadcast-quality content designed for maximum viewer retention.
Alongside the videos, I design the thumbnails and covers that make people press play. They are built for each platform, readable at a glance and consistent with the school’s visual identity.
Simplifying complex narratives
An animated B2B campaign designed to drive corporate funding. From storyboarding to the final After Effects render, I created a dynamic and accessible motion design piece that simplifies the institutional tax allocation process for business partners.
Print that made each program stand out.
I designed the brochures for ISC Paris’s programs, giving each one its own identity while keeping a consistent visual language across the range. Clear layouts made dense information easy to read, and they supported the school’s recruitment at fairs, open days and admissions meetings.
Every campaign starts with an image.
At ISC Paris, I run institutional shoots end to end: I plan them, shoot them and retouch every image myself. The result is a steady flow of campaign-ready photos that power the school’s organic social content and paid campaigns.
